If you are running any type of business your main goal is marketing and sales. Most likely that is the main thing that you’re focused on every single day.
And if you’re not then you’re probably focused on the wrong thing.
In this video, Lorell explains how you can use Facebook and Instagram so that you can grow your sales, scale your business, and live the life of freedom that you deserve.
How to Use Facebook & Instagram Ads to Sell More, FOR You -While You Enjoy Freedom, without a large following, the tech overwhelm, or a big budget! Register Here.
First and foremost if you are running any type of business your main goal is marketing and sales. Most likely that is the main thing that you’re focused on every single day and if you’re not then you’re probably focused on the wrong thing.
So what we’re gonna do is discuss why Facebook ads are so important, why you need them and yes we’re talking about Facebook and Instagram ads and what they can do for you. So I’m going to explain to you how you can use this incredible platform so that you can grow your sales, scale your business and live the life of freedom that you deserve.
Okay so let’s get into it Facebook and Instagram ads. On this platform that you’re probably already scrolling through the feed and consuming other people’s content and actually being a part of other businesses funnels every single day. With the same exact platform, you can jump onto the other side and monetize your business. You can actually grow sales 24 hours a day seven days a week if you have Facebook and Instagram ad campaigns running for you.
So what exactly does that mean?
When you have Facebook and Instagram ads running for you, you are essentially taking your best content possible, the one that actually makes people convert from maybe a cold stranger to a paying customer. And what you’re gonna do is you’re going to put that into the back office of Facebook. This is all done in the Facebook Business Manager, or what they like to call now the Facebook Business Suite, and you’re going to create a campaign. When doing so, you’re going to have your best content being put out on the algorithm, that is naturally the organic algorithm, where you post once and you know you get some engagement you get likes comments share saves all this good stuff. But after a few days, it begins to fizzle out and the only way that that content gets any sort of evergreen or automated engagement is if someone comes across your profile and kind of dicks through your feed. They may click on it if the thumbnail is appealing enough and kind of see what that is all about that you posted that one time whether it was a few days ago, a few weeks ago, a few months ago.
But what about if you had that content that did really well that got a lot of engagement and you re-purposed it into an ad? And now this ad, which really just means paid marketing, that’s all it means right? It’s being put in front of people who are your ideal clients, your perfect dream customers, and clients. How would that change your business if now instead of trying to fight the good old algorithm fight, instead of you know, battling with Facebook and Instagram every single day trying to make sure you’re on top of someone’s feed or you’re first on their IG stories list or anything like that, what about if this ad just had an automated way of putting the best piece of post right best piece of content in front of the best most ideal dream client or customer 24 hours a day seven days a week? Would that mean that you’ll now have that converting content happening around the clock? Would it mean that you’ll grow sales and not just at that moment not just for that day or two but now all day long seven days a week? Because at the end of the day what Facebook and Instagram ads mean for your business, it just means gaining back freedom. It means gaining back time and it means automating systems.
So I will say this one really important caveat that a lot of people do not understand.
When you first begin to run ads it does take some time to test and evaluate and really teach facebook who your audience is, what actions or behaviors they take, and who makes it to the very end of your funnel. Alright, we’ll talk about funnels in another video. But when teaching Facebook, that can take a little while because you’re using Facebook’s audience and you’re basically matching them up with who your ideal client would be and then you’re getting them to take the action that you want, which is a conversion right? You’re getting them to buy something or sign up for something so don’t expect this to happen within minutes, hours or even overnight. It doesn’t work like that. But what I will say is when it works, it helps you gain back freedom and time because now, you’re no longer fighting that good fight like I said before.
So the one caveat that I really wanted to explain is this, and it is so important when it comes to running Facebook and Instagram ads and this is that whatever is currently working in your business. I’m talking about whatever your audience type is, whatever content currently works to convert, whatever your website does that really gets people from being maybe on the fence to taking action, whatever it is in your business that works right now, Facebook and Instagram ads are only going to amplify that. They’re going to highlight all the amazing things that already work in your business and if you’ve got some broken pieces to your business or some things that are not really working, just believe that it will also amplify that as well. So it’s very important before you run ads to understand what it takes to get a cold audience or a cold stranger or someone who does not know who you are at all and turn them into a high-paying client or customer.
Alright, so I hope that you got a great idea of why Facebook and Instagram ads are so important to your business, why you should be using them and what they could potentially do and I’ll see you in the next video.