SECURE THE BAG

AND

YOUR FREEDOM

With the leading online business school that provides entrepreneurs and professionals biz-scaling, game-changing blueprint for Facebook and Instagram ads.

NAMED THE #1 FB & IG ADS TRAINING

PROGRAM BY

NAMED THE #1 FB & IG ADS

TRAINING PROGRAM BY

We’ve unlocked the

Secrets 

To Scaling And 

SELLING, using

Social Ads 

and we’re spilling all
of the tea in our

and we’re spilling all
of the tea in our

Virtual training program.

Virtual training program.

Join the Lab

THE CURRICULUM

You’ve

Hustled

to build something

& we’re helping YOU

& we’re helping

YOU share it with the world.

share it with the world.

Dope

Courses + Classes

Pre-recorded videos packed with all the information you’ll need to start running ads and scaling your biz.

Coaching + 
co-creating

Live group coaching session where you’ll meet with the Lab experts to get the answers and clarity you need and celebrate your wins.

Community + Collaboration

You’re not alone on this journey. You’ve got the support of fellow entrepreneurs to who are working on their own goals while helping you stay accountable for doing the work.

yes

yes

yes

THE SYLLABUS

Eight steps to

Freedom

One

Fundamentals

We teach you the basics with Social Media Strategy, Introduction to Facebook Ads, and the Power of the Pixel.

two

Funnels

We start building the blueprint for success with Sales Funnel Recipe, Mapping Out Your Funnel, Automation Tools, and Feeding your Funnel.

three

targeting

This is where we help you identify your premium buyers and teach you how to reach them with Premium Elements, Audience Types, and Targeting Techniques.

four

ad builder

It’s time to make the ads. Together we go through Ad Basics, Crafting Your Ad Copy, Video Ads, and Spy Hacking.

five

conversions

We work on creating automated follow-up systems with Custom Conversions, Retargeting 2.0, and Secure the Bag.

six

launch

Let’s get your business Lab launch-ready with Preparing for Takeoff, Understanding Money Signals, and Post Launch.

seven

Machine Mastery

You + Data = BFF after a week of studying numbers to fool-proof and narrow down your ads with Optimizing, Testing Rubric, and Troubleshooting.

eight

Ascension

Spoiler Alert: You’re about to get rich with Scaling Strategies, Ad Hacks/Special Techniques, and Ascend to Financial Freedom.

BAG

AND

SECURED

FREEDOM

 I’m in

Experts in Elevation

Lovin the Crew,

Meet Your New Instructors

Lorell Lane

ads expert

Brianna Barrow

Ecommerce + Shopify coach

rona Bodegas

Funnels + automation expert

Hall of fame

The

LAB-MADE MILLIONAIRES

Meet

Arturo Junior & Christina Velazquez

We are a branding company and we specialized in custom apparel.

The reason why we started Lorell's program was mainly because we're in a position to grow and expand our business and we wanted to dive more into social media advertising. When we started the program, we basically doubled our numbers.

Our highest week before was at $8k and we just reached our highest week at $21k after being part of the Social Sales Lab™

VIEW FULL CASE STUDY

Meet

Rob & Jen Morris

We were struggling to get leads for our new business.

We were doing Facebook ads on our own and wasted a lot of money! We came across Lorell, she explained how we could scale my business and book calls using her funnel.

We jumped in and enrolled and in less than 1 month we earned $4,000 with a an spend of about $500.

VIEW FULL CASE STUDY

Meet

Shakiya Gardner

Business is good. I hit my seven-figure mark last month. I'm in eCommerce, my number one product is my hair growth serum. I got my warehouse. I'm opening a new salon. I'm gonna have a new 1500 square foot salon. 

Watching my business grow overnight during a pandemic has been a blessing. Thank you for being amazing and pushing me Lorell! Your course is the best!


VIEW FULL CASE STUDY

Meet

Justerica Angelic

I just want to say thank you to Lorell for all the great things that she has put together for this course. I have truly benefited from it.

My business has grown. I'm self-employed now. I consistently do 5 per month. I just opened a brand new photography studio and office space and I just know that some of those things that I am accomplishing would not be able to happen had I not taken this course.

VIEW FULL CASE STUDY

Meet

Socorro Garcia

I hit 100k this month! It's just mind-blowing to me. No way. 

I never thought I'd be able to say, hey I had a 100k in sales in a month so no. Now, my next goal is 2k and then 3k and 4k per day. It's just the sky's the limits and no I never thought in my mind, I could even hit 50k and it's crazy. 

One thing I didn't know a year ago and I do now and you gotta constantly test.

Get you out there and your business will grow. Thank you to the Social Sales Lab team!

VIEW FULL CASE STUDY

Meet

Priscilla Morales

I love working with Lorell, her course is so easy to understand. When I first started, I was making about 10k a month and stuck there and now this is my second month reaching 30k!

I think that working on your marketing and gaining new skills is just key to growing your business.

VIEW FULL CASE STUDY

no matter what biz youre in, ads can work for you

Dropshipping,

Ecommerce,

Fashion,

Consulting,

Coaching,

Photography,

beauty,

education,

Real Estate,

Credit Repair,

insurance,

Fitness,

Small Business,

& MORE!

Real Estate,

Credit Repair,

Brick and Mortar

From the mouths of money-makers

"Lorell's energy and guidance is like no other! She wants everyone to WIN and you're able to do just that within Social Sales Lab. BEST investment by far!"

Nikki Venus, Business Style Coach

"Lorell's energy and guidance is like no other! She wants everyone to WIN and you're able to do just that within Social Sales Lab. BEST investment by far!"

Nikki Venus, Business Style Coach

I have learned so much and am now receiving sales from the ads I created, increased my average sales amount and increased my reach. I am so very grateful and wishing you all much success!

Tiandra Robinson, Online Boutique Owner

"I love working with Lorell, her course is so easy to understand. When I first started, I was making about $10k a month and stuck there and now this is my second month reaching $30k!"

Priscilla Morales, Online Boutique Owner

The Free

masterclass

Come get a glimpse of what goes down in the Lab with our free masterclass. We’re dropping gems on gems, sharing all of our tried-and-true secrets for increasing our sales by using ads. You give us 60 minutes of your day, and we give you a 60-day proven plan–regardless of your schedule or budget.

Taught by Ads Expert and Social Sales Lab Co-Founder Lorell Lane, this masterclass is packed with value and sets the perfect foundation for the work we’ll do together in the Lab.

Join the masterclass

The SSL Shop

Rep the

Lab

Shop now

the

FAQ

Why should I be running Facebook and Instagram ads?

First thing’s first: we are living in a digital world–if you’re not on social, you’re not in the game. You need to be where your audience is, and your audience is likely on social media. But that’s not all. Social ads also allow you to nurture clients and sell on autopilot, create a shorter sales cycle, increase your reach to the masses, get in front of and target qualified
 

What if I don’t have a big budget allocated for running ads?

That’s okay! We can start our campaigns with lower investments of only $5-$10 per day. 

Why are my Facebook and Instagram ads not converting?

Here’s the truth: converting strangers into sales is not easy, so it can be any number of reasons. But, because everyone is different, it’s difficult to say without looking at your individual set up. Here are some of the most common reasons:

1. You’re just boosting your posts instead of setting up an actual campaign. Boosted posts have limited targeting, don’t allow for testing and do not give you access to your campaign objective. 
2. Your campaign does not have the right objective.
3. Your ads are not targeting a specific audience. When we try to speak to everyone, we end up speaking to no one, so it’s important to identify your ideal audience and create campaigns that target them. 
4. You’re running ads without a sound strategy.


How is the Social Sales Lab qualified to teach ads?

Aside from the fact that The Social Sales Lab was founded by Lorell Lane, an ads expert with nearly a decade of corporate experience, and Chris Wells, a serial entrepreneur with multiple successful businesses under his belt, it’s also made up of a team that has the resume and the results to prove why we’re the best team to help you start running ads. 

Our team members have business (or related) degrees, and each undergo various certifications, including Facebook ads certifications. As fellow business owners, our team is equipped to support entrepreneurs at any point in their journey, whether they’re just starting out or ready to scale.

Still have doubts? The proof is in the profits. The Social Sales Lab has generated $10M for students inside The Lab.

And if you don’t know, now you know.



Do I need a website or inventory before running ads?

In our course, we are setting a foundation that can be applied to any business, meaning you can take the course even if you don’t have inventory or a site yet. Once you’re ready to launch, you’ll know exactly how and where to reach your ideal customers.




WHY LEARN VS HIRE AN AGENCY?

Because knowledge is power. Even if you eventually hire someone, this will truly help you understand how everything works behind the scenes. You’ll learn to read and use data to increase your sales, understand how to better allocate your marketing budget, and know what is or isn’t working. And, because no one knows your business like you do, it’ll make you better equipped to make smart marketing decisions and give clear direction on behalf of your business.

And, if we’re being honest, an agency will likely charge you $5,000+/month and leave you with little knowledge or control.




What’s the difference between Ads Mastery Bootcamp and Social Sales Lab?

The Social Sales Lab is our eight-week, signature program that helps you become an ad-running, money-making master. Through a combination of live coaching, pre-recorded classes and a community of like-minded entrepreneurs, we’re not just teaching you to run ads. We’re diving deep, teaching you every facet of creating and running a successful and profitable marketing system, providing you with personalized funnels and techniques, and teaching you in-depth strategies for effectively targeting your dream clients. Ultimately, you walk away from SSL with ads, strategy, knowledge and, most importantly, more time and financial freedom.

The Ads Mastery Bootcamp is a great introduction to Facebook and Instagram ads. In this pre-recorded five-part crash course, we teach you our unique strategies and techniques for setting up and launching your first Facebook or Instagram Ads campaign.

Quick note: If you join SSL, you automatically receive access to AMB. So, there’s no need to purchase both.






Can I hire Social Sales Lab to run ads for me?

Currently, our goals are to empower as many entrepreneurs as possible to take charge and start scaling their businesses using ads. Because of this, we do not offer a done-for-you service at the moment.